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Case Study
Planned & executed India's BIGGEST brand-led PC Gaming IP. From marketing, ticket sales, artist management, to on-ground activations.
3500+
Tickets sold
10 MN+
Social reach
50+ mega & macro influencers activated in less than 14 days to drive a large scale sale campaign, along with digital & offline activations.
20 MN+
Views
1000+
Participants
1K+
Produced 6 high quality SNACKABLE video ads for NVIDIA and ran a super-optimized media campaign to drive desired CPC.
300K
Clicks
9MN+
Impressions
9 MN+
Driving high-performance social content with focus on sharability with a healthy mix of snackable content, memes, and community references.
204K
Followers
Alpha Zegus introduced KFC India for the first time to the Indian gaming community with a unique digital IP which helped drive sales and create awareness about their Wednesday bucket offer.
600+
Orders generated
200+
User-generated content
First-ever livestream on boAt's official YouTube channel saw top PC gaming livestreamers roasting and toasting to the new product lineup - the Immortal series of headphones.
40K
8K+
Livestream comments
First-ever livestream on boAt's YouTube channel where top PC gaming livestreamers roasted the new product lineup - the Immortal series of headphones.
What happens when you can't drive your dream Mercedes GT because it's a concept vehicle? We bring it in-game with top-of-the-line racing simulators for you to indulge!
150
Attendants
4
Top-end simulations
When boAt launches a new category, they surely make a BANG. The launch party of boAt Immortal series featured photo opps, curated experiences, and audience engagement activities.
500
12+
Installations
The launch party of boAt Immortal series featured photo opps, curated experiences, and audience engagement activities.
In collaboration with Jiostudios, we created a unique digital IP that featured sizzling conversations with content creators in an attempt to 'unleash' them. Each episode (byte) was aired several times as fillers on Vh1.
10Mn+
Reach
9
Stories
With Jiostudios, we created a unique digital IP featuring conversations with content creators in an attempt to 'unleash' them. Each episode (byte) was aired several times as fillers on Vh1.
We got Maisie Williams (Arya Stark) to join a livestream with an Indian content creator, Xyaa, to drive sustainable fashion conversations through gamification.
15K
We created a digital content series which educated users about smart investments through SIPs, MFs, and other tools. Shot & Edited in-house.
30+
Videos
As the social agency for UrbanMatch, we turned India's favourite matchmaker into the face of this brand. From ideas to execution, we made the right match.
70+
Content pieces
In collaboration with Nissan, we shot 2 ad films that brought the high-performance Nisaan Magnite to the high-intensity gaming battleground of BGMI.
2
AD films
How do you create 60-second ad films for brands with heavy technical descriptions? With the power of Intel and the execution of Alpha Zegus, we made it happen
8+
2Mn+
AlphaZegus has been driving hyper-local, community centric activations for LFRs such as Reliance Digital, Croma, Vijay Sales, etc.
400
Avg. daily footfall
20+
Cities
When RIOT Games wanted to hype up their new TDM mode in VALORANT, we stepped in to generate unique content concepts to leverage the entire VALORANT influencer ecosystem.
21
Influencers
1Mn+
When RIOT wanted to hype up their new VALORANT TDM, we stepped in to generate unique content and leveraged the VALORANT influencer ecosystem.
We helped Scopely scale up the presence of their game, Stumble Guys, in India by driving digital activations around Holi
5Mn+
Through a mix of social media strategy, content production, performance marketing, guerilla marketing, and on-ground activations, we helped create the biggest gaming collegiate IP in India - College Rivals
150+
Activations
When content is too technical, make it snappy with stunning visuals. That's how we are solving the problem for Elitehubs with content edits that drive shareability.
40+
Edits delivered
4Mn+
In collaboration with a diverse range of YouTube creators, we pulled off Flipkart sales comms across 4 days through YouTube livestreams.
6
Creators
We created a massive IP for Acer, which is a unique take on conducting gaming tournaments, but in a leaderboard format.
80+
Events
5000+
Footfall generated
