Marketing is not about how loud you can scream at a crowd
It’s about how subtly you can build an emotional connection with someone
We cater to brands that are a ‘want’, rather than a ‘need’ – aspirational brands that the audience would want to own as a badge of pride. Alpha Zegus acts as a trendsetting marketing house for such brands, crafting strategies & concepts from scratch, and offering an A(lpha)-Z(egus) solution through our wide range of resources at disposal: talents, media, content & innovations.
Our Belief
'Create a fine balance of rational & irrational - being daring enough to create our own possibilities, but backing it up with ‘empathetic data’ rather than ‘number-driven data’.
We connect the best of talent to the best of brands, to create campaigns that make an impact.
Together, Team Alpha & Team Zegus break conventions, create trends, craft audience experiences, and make the impossible happen.
The brains of it all is our Team Zegus, which comprises individuals that are highly experimental social bees. They know how to pick up opportunities from the impossible, and convert them into experiences that the audience wants to be a part of. Team Zegus is a mix of marketing enthusiasts ranging from young minds that shape the millennium & gen Z industry, and experts who have seen the industries grow & change over the years. Not to forget our creative team, that brings our ambitions to life.
